GENERATION NEXT
GENxt was created as a sister company of Yello, an integrated marketing agency specializing in the sports market, offering a complete range of marketing solution and services such as event management, PR & crisis management, digital marketing and sponsorship and bartering.
At GENxt, we wish to utilize our knowledge and resources on traditional sports event and apply it on the esports stage, to create a world class esports experience for all to enjoy.
WHAT WE DO

WE ENGAGE
Through professional services, from marketing to crisis management and sponsorship, social media to broadcasting and livestreaming, we will reveal and promote the unexplored opportunities of the esports industry, engaging all walks of life, the young in particular.

WE EDUCATE
Knowledge and popularity go hand in hand. GENXT aims at creating unprecedented esports experience via different platforms, be it online or offline, so as to enhance the awareness and understanding of esports, and create a brand new esports culture for both players and spectators.

WE ESPORTS
GENXT is founded upon the vision and spirit of a dedicated team who believes ESPORTS IS THE NEXTGEN SPORT. With the expertise in esports and sports event management, we hope to bring world-class standards to the industry, ultimately redefining the esports landscape in and beyond Hong Kong.